{"id":752,"date":"2025-05-14T10:33:55","date_gmt":"2025-05-14T08:33:55","guid":{"rendered":"https:\/\/salestrategy.consulting\/?p=752"},"modified":"2025-05-30T11:00:31","modified_gmt":"2025-05-30T09:00:31","slug":"the-psychology-of-pricing-how-to-make-your-product-more-attractive","status":"publish","type":"post","link":"https:\/\/salestrategy.consulting\/index.php\/en\/2025\/05\/14\/the-psychology-of-pricing-how-to-make-your-product-more-attractive\/","title":{"rendered":"THE PSYCHOLOGY OF PRICING."},"content":{"rendered":"[vc_row][vc_column][vc_custom_heading text=”HOW TO MAKE YOUR PRODUCT MORE ATTRACTIVE” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]\n

Let <\/span>me <\/span>tell <\/span>you <\/span>something <\/span>I <\/span>learned <\/span>the <\/span>hard <\/span>way\u2026<\/span><\/p>\n

When <\/span>I <\/span>first <\/span>started <\/span>selling <\/span>on <\/span>my <\/span>own, <\/span>I <\/span>thought <\/span>pricing <\/span>was <\/span>easy: <\/span>you <\/span>calculate <\/span>what <\/span>it <\/span>cost, <\/span>add <\/span>a <\/span>little <\/span>profit, <\/span>and <\/span>done! <\/span>But <\/span>over <\/span>time <\/span>I <\/span>discovered <\/span>that <\/span>a <\/span>price <\/span>isn\u2019t <\/span>just <\/span>a <\/span>number<\/span><\/strong>\u2014<\/span>it\u2019s <\/span>a <\/span>powerful <\/span>psychological <\/span>tool.<\/span><\/p>\n

\ud83d\udccc <\/span>Did <\/span>you <\/span>know <\/span>that <\/span>the <\/span>same <\/span>product <\/span>can <\/span>seem <\/span>expensive <\/span>or <\/span>affordable <\/span>depending <\/span>on <\/span>how <\/span>you <\/span>present <\/span>it<\/span><\/strong>?<\/span>
Today <\/span>I\u2019ll <\/span>show <\/span>you <\/span>how <\/span>to <\/span>use <\/span>the <\/span>psychology <\/span>of <\/span>pricing<\/span><\/strong> to <\/span>make <\/span>your <\/span>products <\/span>or <\/span>services <\/span>feel <\/span>more <\/span>attractive\u2014<\/span>without <\/span>slashing <\/span>prices <\/span>or <\/span>giving <\/span>away <\/span>your <\/span>work.<\/span><\/p>\n

This <\/span>article <\/span>is <\/span>especially <\/span>for <\/span>Latino <\/span>entrepreneurs <\/span>in <\/span>Philadelphia<\/span><\/strong> growing <\/span>their <\/span>businesses <\/span>and <\/span>looking <\/span>to <\/span>sell <\/span>more\u2026 <\/span>without <\/span>losing <\/span>value<\/span><\/strong>.<\/span><\/p>\n[\/vc_column_text][vc_custom_heading text=”1. The Power of the Magic Number: Ending in 9 (But Not Always)” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]\n

You\u2019ve <\/span>seen <\/span>it <\/span>everywhere: <\/span>prices <\/span>that <\/span>end <\/span>in <\/span>.<\/span>99 <\/span>or .<\/span>95<\/span><\/strong>. <\/span>That\u2019s <\/span>no <\/span>coincidence. <\/span>It\u2019s <\/span>called <\/span>\u201c<\/span>psychological <\/span>pricing\u201d<\/span><\/strong>, <\/span>and <\/span>it <\/span>plays <\/span>tricks <\/span>on <\/span>the <\/span>customer\u2019s <\/span>brain.<\/span><\/p>\n

\ud83d\udd39 <\/span>Real-<\/span>life <\/span>example:<\/span><\/strong>
A <\/span>coffee <\/span>priced <\/span>at $<\/span>5.00 <\/span>can <\/span>feel <\/span>more <\/span>expensive <\/span>than <\/span>one <\/span>priced <\/span>at $<\/span>4.95.<\/span>
Even <\/span>though <\/span>the <\/span>difference <\/span>is <\/span>small, <\/span>the <\/span>brain <\/span>sees <\/span>the “<\/span>4″ <\/span>and <\/span>thinks <\/span>it\u2019s <\/span>a <\/span>better <\/span>deal.<\/span><\/p>\n

\ud83d\udcac <\/span>Did <\/span>you <\/span>know <\/span>that?<\/span><\/strong> Now <\/span>you <\/span>can <\/span>use <\/span>it <\/span>to <\/span>your <\/span>advantage!<\/span><\/p>\n

\ud83c\udfaf <\/span>Key <\/span>questions:<\/span><\/strong><\/p>\n