{"id":812,"date":"2025-07-08T09:32:28","date_gmt":"2025-07-08T07:32:28","guid":{"rendered":"https:\/\/salestrategy.consulting\/?p=812"},"modified":"2025-07-08T09:32:28","modified_gmt":"2025-07-08T07:32:28","slug":"the-way-you-speak-it-can-sell-or-scare-off","status":"publish","type":"post","link":"https:\/\/salestrategy.consulting\/index.php\/en\/2025\/07\/08\/the-way-you-speak-it-can-sell-or-scare-off\/","title":{"rendered":"THE WAY YOU SPEAK: IT CAN SELL\u2026 OR SCARE OFF"},"content":{"rendered":"[vc_row][vc_column][vc_custom_heading text=”Phrases that shut doors (and how to replace them)” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]Let me tell you something I\u2019ve seen over and over again with small businesses here in Philly:<\/p>\n

\ud83d\udcac Sometimes, you don\u2019t lose a sale because of your product.
\nYou lose it because of how you talk about it<\/strong>.<\/p>\n

There are phrases that \u2014 without realizing \u2014 sound cold, defensive, or like you don\u2019t care.
\nAnd most of the time, we use them because that\u2019s what we\u2019ve always heard.
\nNobody ever taught us to speak differently.<\/p>\n

But here\u2019s the good news: when you change the way you say things, everything changes<\/strong>.[\/vc_column_text][vc_custom_heading text=”1. How are you coming across?” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]It\u2019s not just what<\/strong> you say. It\u2019s how<\/strong> you say it.
\nAre you speaking with warmth? Clarity? Energy?
\nOr are you using phrases that sound negative, rushed, or uninterested?<\/p>\n

These are real examples I\u2019ve heard in small Latino-owned businesses in Philadelphia:[\/vc_column_text][vc_custom_heading text=”2. Phrases that push customers away (and what to say instead)” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]\n\n\n\n\n\n\n\n\n\n
\u274c Not So Great<\/strong><\/td>\n\u2705 Better Alternatives<\/strong><\/td>\n<\/tr>\n<\/thead>\n
\u201cThat\u2019s not possible.\u201d<\/td>\n\u201cLet me see how I can help you.\u201d<\/td>\n<\/tr>\n
\u201cIt is what it is.\u201d<\/td>\n\u201cLet me explain what\u2019s included and see what fits you best.\u201d<\/td>\n<\/tr>\n
\u201cThat\u2019s the price, nothing I can do.\u201d<\/td>\n\u201cI can walk you through the value behind this.\u201d<\/td>\n<\/tr>\n
\u201cI don\u2019t know, I just work here.\u201d<\/td>\n\u201cLet me find out and get back to you.\u201d<\/td>\n<\/tr>\n
\u201cThis is how we always do it.\u201d<\/td>\n\u201cWould you like us to adjust it to your needs?\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][vc_column_text]\ud83d\udd38 Real example:<\/strong>
\nIn a gift shop in South Philly, a customer asked if they could wrap the product.
\nAnswer: \u201cWe don\u2019t do that.\u201d
\nResult: customer left disappointed.
\nA better option would\u2019ve been:
\n\u201cWe don\u2019t usually offer that, but let me see if I can find something nice to help you out.\u201d[\/vc_column_text][vc_custom_heading text=”3. Tone matters too” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]It\u2019s not just the words \u2014 it\u2019s your tone, your attitude.
\nIf you speak too fast, avoid eye contact, or sound impatient, even the best phrase won\u2019t land well.<\/p>\n

\ud83e\udde0 Tip:<\/strong> Pretend you\u2019re talking to a good friend.
\nWould you cut them off? Speak without a smile? Shrug and walk away?[\/vc_column_text][vc_custom_heading text=”4. Use phrases that invite conversation” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]\ud83c\udfaf Practice saying things like:<\/p>\n

    \n
  • \u201cHow can I help you today?\u201d<\/li>\n
  • \u201cWould you like to see something similar?\u201d<\/li>\n
  • \u201cI totally get it \u2014 that\u2019s important to me too.\u201d<\/li>\n
  • \u201cLet me show you how to get the most out of this.\u201d<\/li>\n<\/ul>\n

    Phrases like these build trust, keep people engaged, and make them want to stay\u2026 and buy.[\/vc_column_text][vc_custom_heading text=”5. And you? How do you sound?” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]Ask yourself:<\/p>\n

      \n
    1. Am I using negative phrases without realizing it?<\/li>\n
    2. Am I explaining or just defending my prices?<\/li>\n
    3. Am I opening conversations\u2026 or closing them too quickly?<\/li>\n<\/ol>\n[\/vc_column_text][vc_column_text]Changing how you talk to customers doesn\u2019t cost a thing \u2014 but it can change everything.
      \nBecause every word brings people closer\u2026 or pushes them away.
      \nIf you feel that you \u2014 or your team \u2014 could improve your customer communication, we\u2019re here to help.
      \nMessage us\u00a0 and we\u2019ll work with you on practical, real-world ways to improve the way you connect with clients.
      \nLet\u2019s talk?<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″]