I didn’t learn this year by reading books.I learned it by sitting at uncomfortable tables, walking through markets, making mistakes at events, listening more than I spoke, and working side by side with Latino businesses in Philadelphia. 2025 wasn’t perfect.But it was real.And that’s why it was so powerful. Today I want to share the
Category Archives: Blog
Articles, Blog, Marketing & Sales
YEAR-END PROMOTIONS: 3 WAYS TO OFFER DISCOUNTS WITHOUT LOSING YOUR DIGNITY (OR YOUR PROFIT)
27
Nov
Nov
The holidays are here — lights, music, celebrations… and that moment when many small business owners start thinking: 💭 “Maybe I should discount everything to sell more?” Careful. Not all promotions are good promotions. Some can bring quick sales, yes — but they can also hurt your brand, your credibility, and the respect you deserve
13
Nov
Nov
What to Do When Someone Walks Away Without Buying (and Doesn’t Tell You Why) You know that feeling, right? Someone walks into your store, you greet them with a smile, show them what you offer… and after a few minutes, they leave with a polite “I’ll think about it”. But deep down, you already know—they’re
29
Aug
Aug
Picture this: a customer walks into your business in Philadelphia and asks for “just a quick piece of advice” or “a free sample, no strings attached.” You, with the best intentions, spend 15, 20, even 30 minutes helping them, sharing your knowledge, smiling. The customer leaves grateful… but without buying anything. Has that ever happened
Articles, Blog, Marketing and sales for small businesses
HOW NOT TO GIVE YOUR WORK AWAY: LEARN TO EXPLAIN WHY YOU CHARGE WHAT YOU CHARGE
22
Aug
Aug
Has a client ever told you: “Can you give me a little discount?” or “But they’re cheaper somewhere else…” It’s happened to me. And I’ll be honest: at the beginning, it was hard to say no. I was afraid of losing the sale, of being seen as “too expensive,” or of customers walking away to
Articles, Blog, Strategy & Customer Experience
WHAT COLDPLAY’S KISS CAM CONTROVERSY CAN TEACH YOU ABOUT YOUR BUSINESS
23
Jul
Jul
Let me tell you about something that happened recently. It may seem totally unrelated to how you sell—but trust me, it’s got everything to do with your business. At a Coldplay concert, as part of the show, they launched the famous kiss cam. At first, it was all fun, sweet, emotional. The big screen zoomed
08
Jul
Jul
Phrases that shut doors (and how to replace them) Let me tell you something I’ve seen over and over again with small businesses here in Philly: 💬 Sometimes, you don’t lose a sale because of your product. You lose it because of how you talk about it. There are phrases that — without realizing —
30
Jun
Jun
What they say… without saying it Has this happened to you? Someone walks into your store, looks around, asks a question, nods, even smiles… But in the end? They walk away without buying. And you’re left thinking: “What went wrong? They seemed interested…” 👉 Here’s the truth: Sometimes your customer is speaking loud and clear
20
Jun
Jun
Has this happened to you? You’ve worked hard, opened your business with excitement, posted on social media, opened your doors with a big smile… And yet, hours and days go by — and no one buys. Or if they do, it’s not enough. Trust me, you’re not alone. I’ve been there. And the hardest part
31
Jan
Jan
Have you ever woken up thinking, “I can’t handle everything my business needs today”? Trust me, we’ve all been there. But let me tell you something: your attitude is more powerful than you think. When I started my business, there were days when everything seemed impossible. But I learned that my energy, motivation, and mindset
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