It’s 9 a.m., and I ask myself a simple question: What would I do today if I had to get a new customer before 6 p.m.? I can’t sit around waiting for someone to find my Instagram post. I can’t rely on Google to send me a new inquiry. And I’m not going to spend
Tag Archives: sales strategy.
28
Jul
Jul
A few weeks ago, I spoke with the owner of a small business in Philadelphia who was frustrated because sales just weren't taking off. He had invested in social media, improved his website, and even started asking his most loyal customers for referrals. Still, the results were falling short of his expectations. As we reviewed
Articles, Blog, Sales Strategies
HOW MANY CUSTOMERS DO YOU REALLY NEED THIS MONTH? THE CALCULATION THAT SEPARATES GROWING BUSINESSES FROM THOSE THAT JUST WING IT
01
Jul
Jul
Many small business owners start each month with the same goal: they need to increase sales. The problem is that very few turn that goal into a specific number. They work long hours, post on social media, run promotions, and serve customers, but they don't actually know how many sales they need to reach their
09
Jun
Jun
If you've been running a business for any length of time, you've probably faced this situation. Sales slow down for a few days, customer traffic feels lighter than usual, or you simply feel that your business should be selling more. That's when an idea appears that seems logical, fast, and relatively safe: offering a discount.
07
May
May
Your conversion rate is one of the most important numbers in your business… and one of the most ignored. Because the real question is not how many people walk into your business. The real question is: 👉 How many actually buy? I’ve seen many small businesses in Philadelphia with constant traffic. People walking in. Asking questions. Looking around. And
Articles, Blog, Marketing & Sales
CORRECT SELLING PRICE: THE PRICING MISTAKE MANY PHILADELPHIA BUSINESSES MAKE
07
Apr
Apr
The correct selling price can be the difference between a business that works hard and one that actually makes money. I’ve seen this situation many times in small businesses across Philadelphia. The restaurant is full.The beauty salon is fully booked.The store is constantly selling. But at the end of the month, the owner says something
Articles, Blog, Business Growth, Sales / Customer Experience, Strategy & Customer Experience
WHAT I LEARNED THIS YEAR. MY 3 GOLDEN LESSONS SUPPORTING LATINO BUSINESSES IN 2025
29
Dec
Dec
I didn’t learn this year by reading books.I learned it by sitting at uncomfortable tables, walking through markets, making mistakes at events, listening more than I spoke, and working side by side with Latino businesses in Philadelphia. 2025 wasn’t perfect.But it was real.And that’s why it was so powerful. Today I want to share the
28
Nov
Nov
Selling isn’t just about saying “my product is amazing” or “you’ll love it”. It’s about showing the customer how your product or service can solve a real problem they have, something they truly need. If you’re an entrepreneur just starting out, this might seem challenging, but don’t worry – we’ve got your back, and we’ll
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