Starting a business is exciting — but it’s also a challenge. 🚀 Many entrepreneurs begin with tons of energy and big dreams, but sooner than expected, they run into problems they didn’t see coming. Why? Because they make mistakes that could’ve been avoided. In this article, I’ll share the 10 most common mistakes small businesses
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Articles, Marketing and sales for small businesses
LOW-BUDGET MARKETING: HOW TO PROMOTE YOUR BUSINESS WITHOUT SPENDING A FORTUNE
28
Mar
Mar
If there’s one thing every small business owner knows, it’s that money is tight. Between paying rent, stocking up on products, and covering expenses, investing in advertising often seems impossible. But, what if I told you that you can grow your business without spending a fortune? You don’t need thousands of dollars in ads to
Articles, Marketing and sales for small businesses
HOW TO CREATE A FIRST IMPRESSION THAT ATTRACTS CUSTOMERS
14
Mar
Mar
Imagine walking into a store for the first time. Before anyone says “Welcome!”, you’ve already noticed the atmosphere, the lighting, the employees’ attitude, and how organized the place is. All of this happens in just seconds. Now, think about your business. What impression do customers get in those first few seconds? If you’re not sure,
28
Feb
Feb
Imagine walking down a street full of coffee shops. One after another. They all sell coffee, they all have nice tables, they all claim to have the best product. Which one do you choose? 🤔
11
Feb
Feb
Has this ever happened to you? You hire an employee who starts off excited, motivated, and eager to succeed, but over time, their attitude changes. They don’t seem as engaged, they’re indifferent, or worse, they look like they’re just counting the minutes until they can leave. Here’s a hard truth: an employee’s attitude isn’t just
31
Jan
Jan
Have you ever woken up thinking, “I can’t handle everything my business needs today”? Trust me, we’ve all been there. But let me tell you something: your attitude is more powerful than you think. When I started my business, there were days when everything seemed impossible. But I learned that my energy, motivation, and mindset
Articles, Marketing
DEVELOPING A MARKETING STRATEGY FOR SMALL BUSINESSES: STEP-BY-STEP TO GROW SUCCESSFULLY
24
Jan
Jan
Imagine you own a small business in Philadelphia—maybe a clothing store, a coffee shop, or a home cleaning service. You have a great product or service, but there’s one problem: customers don’t know you exist. Don’t worry—we’re here to fix that. In this article, we’ll create a simple and effective marketing strategy to make your
03
Jan
Jan
Have you ever wondered how to make your customers fall in love with your brand? Imagine you own a business in Philadelphia, and every customer who walks through your door leaves not just satisfied but excited about their experience. Sounds great, doesn’t it? Well, that’s not magic—it’s quality customer service. Today, I want to show
18
Dec
Dec
As an entrepreneur in Philadelphia with a growing business, you likely know that attracting new customers is important, but keeping them loyal in the long run is what will truly make your business successful. Customer retention is the key to creating strong relationships, guaranteeing repeat sales, and building a customer base that becomes your best
10
Dec
Dec
You closed the sale, now what? This is the most important moment of the sales process, but also the most intimidating for many. The truth is that closing doesn’t have to be a tense “moment” or something you prepare for like a math exam. Closing the sale is simply sealing what you’ve already worked on
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