We’ve all had that client. The one who wants everything discounted. The one who keeps asking for prices but never values your work. The one who says: “I can get it cheaper somewhere else.” 😅 Sound familiar? Don’t worry — you’re not alone. In Philadelphia, especially among small Latino-owned businesses, these clients show up more
Category Archives: Articles
Imagine walking into a shop in Philadelphia. From the doorway, you notice dim lights, messy shelves, and an odd smell in the air. The owner hasn’t said a word yet, but your brain is already whispering: “I’m not buying here.” The same thing happens with your business. Your store talks, even when you don’t. And
17
Sep
Sep
Have you ever stopped to think about what a customer notices about your business even if you don’t say a single word? 🤔 Believe me, what you don’t see… also sells. Think about that café in Philadelphia you walk into. Before you even taste the coffee, you already know if you’ll come back or not.
29
Aug
Aug
Picture this: a customer walks into your business in Philadelphia and asks for “just a quick piece of advice” or “a free sample, no strings attached.” You, with the best intentions, spend 15, 20, even 30 minutes helping them, sharing your knowledge, smiling. The customer leaves grateful… but without buying anything. Has that ever happened
Articles, Blog, Marketing and sales for small businesses
HOW NOT TO GIVE YOUR WORK AWAY: LEARN TO EXPLAIN WHY YOU CHARGE WHAT YOU CHARGE
22
Aug
Aug
Has a client ever told you: “Can you give me a little discount?” or “But they’re cheaper somewhere else…” It’s happened to me. And I’ll be honest: at the beginning, it was hard to say no. I was afraid of losing the sale, of being seen as “too expensive,” or of customers walking away to
13
Aug
Aug
How to Open Your Customer’s Mind (and Heart) Without Pressure Let me tell you something that completely changed the way I sell: sometimes the best way to sell isn’t talking… it’s asking questions. Yes, asking questions. Because when you ask a good question, you’re not pushing — you’re opening. You’re inviting your customer to think,
Articles, Blog, Strategy & Customer Experience
WHAT COLDPLAY’S KISS CAM CONTROVERSY CAN TEACH YOU ABOUT YOUR BUSINESS
23
Jul
Jul
Let me tell you about something that happened recently. It may seem totally unrelated to how you sell—but trust me, it’s got everything to do with your business. At a Coldplay concert, as part of the show, they launched the famous kiss cam. At first, it was all fun, sweet, emotional. The big screen zoomed
08
Jul
Jul
Phrases that shut doors (and how to replace them) Let me tell you something I’ve seen over and over again with small businesses here in Philly: 💬 Sometimes, you don’t lose a sale because of your product. You lose it because of how you talk about it. There are phrases that — without realizing —
30
Jun
Jun
What they say… without saying it Has this happened to you? Someone walks into your store, looks around, asks a question, nods, even smiles… But in the end? They walk away without buying. And you’re left thinking: “What went wrong? They seemed interested…” 👉 Here’s the truth: Sometimes your customer is speaking loud and clear
20
Jun
Jun
Has this happened to you? You’ve worked hard, opened your business with excitement, posted on social media, opened your doors with a big smile… And yet, hours and days go by — and no one buys. Or if they do, it’s not enough. Trust me, you’re not alone. I’ve been there. And the hardest part
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