Imagine walking into a shop in Philadelphia. From the doorway, you notice dim lights, messy shelves, and an odd smell in the air. The owner hasn’t said a word yet, but your brain is already whispering: “I’m not buying here.” The same thing happens with your business. Your store talks, even when you don’t. And
Category Archives: Strategy & Customer Experience
Articles, Blog, Strategy & Customer Experience
WHAT COLDPLAY’S KISS CAM CONTROVERSY CAN TEACH YOU ABOUT YOUR BUSINESS
23
Jul
Jul
Let me tell you about something that happened recently. It may seem totally unrelated to how you sell—but trust me, it’s got everything to do with your business. At a Coldplay concert, as part of the show, they launched the famous kiss cam. At first, it was all fun, sweet, emotional. The big screen zoomed
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