A few weeks ago, I spoke with the owner of a small business in Philadelphia who was frustrated because sales just weren't taking off. He had invested in social media, improved his website, and even started asking his most loyal customers for referrals. Still, the results were falling short of his expectations. As we reviewed
Tag Archives: small business
Articles, Blog, Sales Strategies
HOW MANY CUSTOMERS DO YOU REALLY NEED THIS MONTH? THE CALCULATION THAT SEPARATES GROWING BUSINESSES FROM THOSE THAT JUST WING IT
01
Jul
Jul
Many small business owners start each month with the same goal: they need to increase sales. The problem is that very few turn that goal into a specific number. They work long hours, post on social media, run promotions, and serve customers, but they don't actually know how many sales they need to reach their
21
May
May
There is something that happens constantly in small businesses across Philadelphia. A restaurant launches a “buy one get one” deal, a coffee shop lowers prices for the entire week, or a retail store fills the windows with giant sale signs. Suddenly the business feels busy. More people walk in, more orders come out, and the
Imagine walking into a shop in Philadelphia. From the doorway, you notice dim lights, messy shelves, and an odd smell in the air. The owner hasn’t said a word yet, but your brain is already whispering: “I’m not buying here.” The same thing happens with your business. Your store talks, even when you don’t. And
Español