Tag Archives: retail sales

THE 10% DISCOUNT MISTAKE: THE NUMBERS NOBODY CALCULATES

Latina business owner reviewing the profitability impact of a 10% discount in her Philadelphia small business
If you've been running a business for any length of time, you've probably faced this situation. Sales slow down for a few days, customer traffic feels lighter than usual, or you simply feel that your business should be selling more. That's when an idea appears that seems logical, fast, and relatively safe: offering a discount.

PROFITABLE PROMOTIONS: HOW TO KNOW IF A DISCOUNT REALLY MAKES MONEY

Dueña de un restaurante latino en Filadelfia revisando cuentas con calculadora y libreta, con el comedor lleno de clientes al fondo.
There is something that happens constantly in small businesses across Philadelphia. A restaurant launches a “buy one get one” deal, a coffee shop lowers prices for the entire week, or a retail store fills the windows with giant sale signs. Suddenly the business feels busy. More people walk in, more orders come out, and the

CONVERSION RATE: OUT OF EVERY 10 PEOPLE WHO ASK, HOW MANY BUY?

Tasa de conversión: de cada 10 personas que preguntan, ¿cuántas compran en tu negocio?
Your conversion rate is one of the most important numbers in your business… and one of the most ignored. Because the real question is not how many people walk into your business. The real question is: 👉 How many actually buy? I’ve seen many small businesses in Philadelphia with constant traffic. People walking in. Asking questions. Looking around. And