It’s 9 a.m., and I ask myself a simple question: What would I do today if I had to get a new customer before 6 p.m.? I can’t sit around waiting for someone to find my Instagram post. I can’t rely on Google to send me a new inquiry. And I’m not going to spend
Tag Archives: small business sales
28
Jul
Jul
A few weeks ago, I spoke with the owner of a small business in Philadelphia who was frustrated because sales just weren't taking off. He had invested in social media, improved his website, and even started asking his most loyal customers for referrals. Still, the results were falling short of his expectations. As we reviewed
Articles, Blog, Sales Strategies
HOW MANY CUSTOMERS DO YOU REALLY NEED THIS MONTH? THE CALCULATION THAT SEPARATES GROWING BUSINESSES FROM THOSE THAT JUST WING IT
01
Jul
Jul
Many small business owners start each month with the same goal: they need to increase sales. The problem is that very few turn that goal into a specific number. They work long hours, post on social media, run promotions, and serve customers, but they don't actually know how many sales they need to reach their
09
Jun
Jun
If you've been running a business for any length of time, you've probably faced this situation. Sales slow down for a few days, customer traffic feels lighter than usual, or you simply feel that your business should be selling more. That's when an idea appears that seems logical, fast, and relatively safe: offering a discount.
07
May
May
Your conversion rate is one of the most important numbers in your business… and one of the most ignored. Because the real question is not how many people walk into your business. The real question is: 👉 How many actually buy? I’ve seen many small businesses in Philadelphia with constant traffic. People walking in. Asking questions. Looking around. And
Articles, Sales / Customer Experience
DIFFICULT CLIENTS: HOW TO RESPOND WITHOUT LOSING YOUR SMILE (OR YOUR PROFIT)
24
Oct
Oct
We’ve all had that client. The one who wants everything discounted. The one who keeps asking for prices but never values your work. The one who says: “I can get it cheaper somewhere else.” 😅 Sound familiar? Don’t worry — you’re not alone. In Philadelphia, especially among small Latino-owned businesses, these clients show up more
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