Tag Archives: small business owners

DO YOU HAVE A SALES TARGET—OR ARE YOU JUST HOPING TO SELL?

Mujer emprendedora planificando objetivos de ventas para su pequeño negocio en una cafetería de Filadelfia.
There’s a question I like to ask when I talk to a small business owner about sales: “What’s your sales target for this month?” The answer is often something like, “I want to sell more,” “I’d like to hit $10,000,” or simply, “Let’s see how the month goes.” And I completely understand those answers. When

WHAT WOULD I DO TODAY IF I HAD TO GET A NEW CUSTOMER BEFORE 6 P.M.?

Emprendedora organizando su negocio en un café
It’s 9 a.m., and I ask myself a simple question: What would I do today if I had to get a new customer before 6 p.m.? I can’t sit around waiting for someone to find my Instagram post. I can’t rely on Google to send me a new inquiry. And I’m not going to spend