Tag Archives: sales planning

DO YOU HAVE A SALES TARGET—OR ARE YOU JUST HOPING TO SELL?

Mujer emprendedora planificando objetivos de ventas para su pequeño negocio en una cafetería de Filadelfia.
There’s a question I like to ask when I talk to a small business owner about sales: “What’s your sales target for this month?” The answer is often something like, “I want to sell more,” “I’d like to hit $10,000,” or simply, “Let’s see how the month goes.” And I completely understand those answers. When

HOW MANY CUSTOMERS DO YOU REALLY NEED THIS MONTH? THE CALCULATION THAT SEPARATES GROWING BUSINESSES FROM THOSE THAT JUST WING IT

Latino small business owner reviewing sales data and calculating customer targets to reach monthly revenue goals in Philadelphia
Many small business owners start each month with the same goal: they need to increase sales. The problem is that very few turn that goal into a specific number. They work long hours, post on social media, run promotions, and serve customers, but they don't actually know how many sales they need to reach their