A few weeks ago, I spoke with the owner of a small business in Philadelphia who was frustrated because sales just weren't taking off. He had invested in social media, improved his website, and even started asking his most loyal customers for referrals. Still, the results were falling short of his expectations. As we reviewed
Tag Archives: sales performance
Articles, Blog, Sales Strategies
HOW MANY CUSTOMERS DO YOU REALLY NEED THIS MONTH? THE CALCULATION THAT SEPARATES GROWING BUSINESSES FROM THOSE THAT JUST WING IT
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Many small business owners start each month with the same goal: they need to increase sales. The problem is that very few turn that goal into a specific number. They work long hours, post on social media, run promotions, and serve customers, but they don't actually know how many sales they need to reach their
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